My most favorite nickname.  Vectors are cool.

I’ll mention now that I know my handwriting is absolutely awful.

Having the letters in Substance seperated is really very cool, It’s nice to be able to experiment with layout like this. I’ve been poring over hundreds of millions of images, looking for some inspiration in the logo. I’m enjoying how these are looking, but they’re still unpolished and the finished logo will probably be very different to these. I’ll most likely do a page or two more like this before starting to refine it at all. Colours are beginning to emerge, too.

So, I’m likely to replace everything.  This is about the sixth total design refresh this site has been through.  One day I’ll dig them all up and show the world.

I’m still really happy with how the page looks, but It still doesn’t scream “finished” – at least not to me.

So, where do you start ?  With a logo.  Here’s a few rough ideas :

I’m not sure there’s anything really worthwhile in there at all. It’s really hard to tell so early in  I’ve a few more ideas that I’ll eek out in coming posts.  Until then I’ll be googling “typography” and listening to this song.

Mutiny Sinister BMX – Time Lapse Build from Lewis Hubbard on Vimeo.

Lewis building his Mutiny Sinister. Used Nikon Camera Control to take a shot every 15 seconds. Approximately 160 shots.

Before you click play, I’ll mention that this video includes the Benny Hill theme.